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graduation card project

In May/June 2025, i was tasked to create a commemorative pack for those graduating this year. This included three cards (including the back of the card), a sticker/badge, and a belly band to keep everything together. I started out with a few ideas and composition cards that I sent to the client. 

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I wanted all of the cards to obviously be unique to Sunderland, so I thought maybe I could use lions which are depicted on the Sunderland FC badge. Or perhaps, ships which call back to when Sunderland was a ship building city. I also toyed around with potential locations, the clients choosing the City Campus, Monkwearmouth Bridge and Roker Beach to be the main three scenes.

Graduation card depicting Seagulls wearing graduation caps of the University of Sunderland City Campus
Graduation card depicting Sunderland FC fans walking over the Monkwearmouth bridge towards the Stadium of Light
Graduation card depicting two graduates at roker beach, celebrating with ice creams
Belly band for the graduation cards
Sticker of a seagull wearing a graduation cap.
Not chosen belly band for the graduation cards
A sketch for the graduation card, featuring a scene of birds leaving the nest
A sketch of an initial idea for the graduation card, featuring two lions with graduation caps on.
Initial sketch ideas where I tried to experiment with styles
Seagulls wearing graduation caps on Monkwearmouth bridge in a detailed art style
An initial idea for one of the graduation cards featuring lions in graduation caps and Sunderland FC merch.
Initial sketch idea of seagulls wearing graduation caps on the Monkwearmouth bridge
A rendered idea of seagulls at the University of Sunderland, Riverside Campus.

I created much more detailed versions of some of the sketched ideas I had, above are the illustrations that were not selected. I enjoyed making all of these, and I really wish the Riverside card was selected as it is my favourite design out of all of the ones I did!

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There were quite a few changes when it came with the initial ideas, such as replacing all of the seagulls to people in Sunderland FC merch on the Monkwearmouth bridge, and then changing the lions on Sunderland city campus to seagulls. It is not my favourite but the clients seemed to like it.

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